Tujuan Promosi dalam Marketing

Rossiter dan Percy (dalam Tjiptono, 2002:222) mengklasifikasikan tujuan promosi sebagai efek dari komunikasi sebagai berikut:

1. Menumbuhkan persepsi pelanggan terhadap suatu kebutuhan (category need).

2. Memperkenalkan dan memberikan pemahaman tentang suatu produk kepada konsumen (brand awareness).

3. Mendorong pemilihan terhadap suatu produk (brand attitude).

4. Membujuk pelanggan untuk membeli suatu produk (brand purchase intention).

5. Mengimbangi kelemahan unsur bauran pemasaran lain (purchase facilitation).

6. Menanamkan citra produk dan perusahaan (positioning)

About indonesiancharcoal

We expertise in exporting charcoal business to all over the world. Our products mainly comprises of Mangrove Wood Charcoal and Akasia ,Sono,Sanbi, Asam Jawa Wood Charcoal. Aside from that, we are now manufacturing our own Coconut Shell Briquette Charcoal in our base here in Indonesia. UD ATEX INDONESIA Adress: Rejowinangun-KG Pilahan ASRI Ⅱ.KAV.53 Yogyakarta E-mail : atexindonesia@yahoo.com TEL: 0274 38-7975 FAX 0274-38-7975 Mobail: 087838466669 08179419682
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